IRON CITY FC x DEAD AIR 412 — OFFICIAL MEDIA STATEMENT The signal under the noise.
FOR IMMEDIATE RELEASE
Iron City FC Appoints Jimmy Martin as Head of Content Creation & Assistant Director of Media & Videography
PITTSBURGH, PA — Iron City FC announces the official appointment of Jimmy Martin aka “Jimmy” as Head of Content Creation & Assistant Director of Media & Videography, strengthening the club’s expanding media division and long-term digital identity strategy.
This appointment represents another step in Iron City FC’s evolution from a grassroots football project into a structured, culture-driven organization with a growing presence across both competition and media platforms.
Expanding the Club’s Media Foundation
In his new role, Jimmy will lead Iron City FC’s content creation efforts and assist in directing videography and media operations across all club activities.
His responsibilities will include:
Matchday filming and coverage coordination
Behind-the-scenes storytelling and documentation
Player-focused content and feature development
Social media visual direction and engagement content
Editing and production of highlight and culture-driven media
Supporting overall media planning and execution strategy
Working alongside Dead Air 412, Jimmy will help ensure Iron City FC maintains a consistent, recognizable, and evolving digital identity across all platforms.
A Key Role in Modern Club Identity
Iron City FC continues to develop a structure where media, storytelling, and football performance operate as a unified system.
Jimmy’s role sits directly within that vision—helping translate the club’s energy, identity, and culture into visual content that represents both the team and its community.
His work will contribute to how Iron City FC is experienced beyond the pitch, ensuring supporters remain connected to the club’s journey in real time.
Local Roots and Fresh Perspective
A Pittsburgh-area native and graduating senior from Yough High School,Jimmy joins Iron City FC with strong local ties and a fresh creative perspective.
While his athletic background includes basketball and baseball, his continued engagement with soccer and its surrounding culture provides him with a unique understanding of sports storytelling from an outside-in perspective.
That perspective is expected to play a valuable role in shaping how Iron City FC connects with its audience.
Culture, Energy, and Engagement
Jimmy brings a personality-driven approach to content creation, emphasizing humor, authenticity, and energy as key tools for audience engagement.
His goal is to help build a stronger relationship between Iron City FC and its supporters by producing content that feels real, relatable, and connected to the personalities within the club.
Rather than traditional, rigid sports media, his approach focuses on storytelling that reflects the emotion and identity behind the team.
Why Iron City FC
Martin described his decision to join Iron City FC as driven by the environment and people within the organization.
“It’s a great group of people with a fun environment to be around, and they also have a lot of talent surrounding them. I’m excited to help grow the team’s online presence and connect with fans.”
His arrival adds to a growing system built on ambition, structure, and cultural identity.
A Growing System
As Iron City FC continues to expand, the importance of media, storytelling, and digital presence becomes increasingly central to the club’s identity.
Martin’s appointment ensures that the club’s journey will not only be documented—but elevated.
Through consistent media output and creative direction, Iron City FC aims to strengthen its presence both locally and within the wider football culture landscape.
About Iron City FC
Iron City FC is a Pittsburgh-based football club built on culture, community, and competitive identity. Guided by its core philosophy, “Street DNA. Warrior Energy.”, the club continues to develop both on-field performance and off-field presence as part of a unified vision for growth.