Iron City FC & Dead Air 412 Expand Their Creative Core with Giana Ferrelli

Iron City FC and Dead Air 412 officially welcome Giana Ferrelli as an Actor & Production Associate, reinforcing a long-term commitment to building a creative infrastructure rooted in authenticity, discipline, and cultural responsibility.

This moment is not about expansion for the sake of scale. It is about alignment.

Giana represents the next layer of what Iron City FC and Dead Air 412 are building—an evolving ecosystem where football, media, and culture operate as a single language. She enters this space not as a surface-level contributor, but as a creative who understands presence, timing, and the weight of representing real people and real places in real time.

A graduate of South Park High School in Pittsburgh, Pennsylvania, Giana’s connection to the city is not abstract or performative. It is foundational. Pittsburgh is not a backdrop in her work—it is a point of origin. That grounding informs how stories are told, how environments are treated, and how authenticity is preserved in an era increasingly driven by spectacle.

With experience both in front of the camera and behind it, Giana brings a rare and necessary balance to the organization. Her work reflects an understanding that performance and preparation are inseparable, and that the strongest stories are built long before the camera ever rolls.

Her background includes appearances in three independent films, including one released this year, as well as involvement in a project that earned recognition from the Pittsburgh Post-Gazette. She has also contributed across multiple production environments, most recently serving as a Production Assistant for the 48-Hour Film Festival, where efficiency, restraint, and decision-making under pressure are essential. That balance of performance and production mirrors exactly how Iron City FC and Dead Air 412 operate.

Iron City FC is built on joy, family, and love—values that shape the culture internally and outwardly—but it survives on accountability. Giana understands that nothing here is symbolic. Everything is earned. Every role carries responsibility, and every contribution is measured by execution rather than proximity.

At the same time, Dead Air 412 exists to cut through noise and preserve signal. That philosophy requires discipline, patience, and an ability to listen before acting. Giana moves with that same approach. She doesn’t overreach. She listens. Then she executes. That restraint is essential to how we document culture without distorting it.

At Iron City FC and Dead Air 412, football, media, and culture are inseparable. Matches are not just played—they are documented. Media is not simply created—it is curated. Culture is not borrowed—it is protected. Giana’s role will support this mission across film, digital media, live production, and long-form storytelling, strengthening the way the club’s identity is captured and preserved.

We are not interested in chasing moments.

We are focused on building archives.

We are not performing culture.

We are protecting it.

This organization is built on connection, but sustained by work. Titles do not carry weight here. Responsibility does. Ownership does. Execution does.

This is not an announcement.

It is an expectation.

Welcome to the signal under the noise.

— Iron City FC / Dead Air 412